challenge
Marketing mayhem, no map
When I joined, our marketing tech was a wild west of disconnected tools and manual processes. We were trying to run modern campaigns with outdated systems. Data was trapped in silos, creative assets were lost on shared drives, and our emails and websites were inconsistent. We were flying blind, unable to scale our impact or truly connect with our audiences in a meaningful way.
strategy
All in a day's work
I recognized that we would need to build our entire MarTech ecosystem from the ground up. I selected and implemented a full suite of tools, from a DAM system (Canto) to marketing automation (HubSpot) and an overhaul and ongoing management of our flagship website. The real magic was integrating all these tools into a single, cohesive workflow, transforming our digital channels into a seamless multi-channel story. I trained our teams to master the system, ensuring every process aligned marketing, fundraising, and operations to create a scalable, data-driven powerhouse.
key takeaways
Sometimes, you have to draw your own map
Starting from a jumbled mess, we built a cohesive, high-performing MarTech ecosystem from the ground up. The result? Teams are empowered, campaigns run efficiently, and data now drives every decision. Our brand consistency and audience engagement scale across every single initiative.