Director of Creative Services
Responsible for all creative operations for the nation’s largest nonprofit affordable housing developer. Manage and mentor the creative team by inspiring positive culture, empowering individuals, and fostering strong relationships. Direct all creative projects, from concept through production.

• Restructured the marketing department into an in-house creative agency that drives strategy and creative execution.

• Lead strategy for integrated campaigns across website, social media, email marketing, blog, and fundraising events, using a metrics-driven perspective to boost philanthropic giving and win multi-million dollar development contracts.

• Implemented a creative project management system, allowing the team to scale deliverables by 400% without increasing headcount.

• Spearheaded the transition to an enterprise-level CRM, allowing for automation of complex digital workflows, improve donor retention, and enhance cross-channel experiences.

• Led implementation of a digital asset management system to further streamline the creative workflow and extend the value of existing assets while maintaining brand integrity.

 

Digital Marketing Manager 
Introduced national digital marketing strategy and supported implementation for regional and local markets.

• Lead the redesign of enterprise website. Successfully increased web traffic on average 10% annually. Saw an increase of 18% in the last 12 months.

• Established best practices and workflows for all digital projects. 

• Used organic and paid channels to drive online traffic, generating an approximately $1 million increase in three years.

• Created successful email marketing program, more than doubling average open rates, and exceeding industry average in both open rates and click through rates.