My journey at Mercy Housing, the nation's largest nonprofit affordable housing developer, began in 2014 with a focus on digital marketing. Quickly realizing the potential to expand our creative capabilities, I embarked on a mission to build a versatile in-house team that could rival external agencies while staying closely attuned to our organization's unique needs.

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I led the implementation of a robust project management system that revolutionized our workflow, quadrupling our capacity to support company initiatives. As our creative team flourished, I shifted gears to focus on nurturing creative talent and integrating cutting-edge marketing technologies. This included introducing tools like HubSpot for seamless content management and a digital asset system that made our vast archive more accessible than ever before.

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One of my proudest accomplishments was democratizing design through Canva Teams, empowering over 1,700 staff members to create professional, brand-aligned materials while ensuring consistency across the board.

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Collaborating closely with senior leadership, I helped shape strategic initiatives and crafted compelling communication strategies for partnerships with healthcare organizations and government agencies.

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Throughout this journey, I've been driven by a passion for both creativity and strategic impact. From implementing martech solutions to establishing a pivotal marketing function, every step has been guided by a commitment to excellence and innovation.