Director of Creative Services
Responsible for all creative operations for the nation’s largest nonprofit affordable housing developer. Manage and mentor the creative team by inspiring positive culture, empowering individuals, and fostering strong relationships. Direct all creative projects, from concept through production.

• Lead the implementation and optimization of MarTech solutions, including HubSpot, SharePoint, and Digital Asset Management (DAM) systems, to streamline marketing operations and drive efficiencies.

• Serve as the subject matter expert and primary administrator for HubSpot, overseeing the configuration, customization, and integration of the platform with other marketing and sales tools.

• Develop and execute comprehensive CRM (Customer Relationship Management) strategies using platforms such as Salesforce and Microsoft Dynamics, leveraging data-driven insights to optimize customer engagement and retention.

• Manage the deployment and maintenance of Content Management Systems (CMS), including WordPress and Drupal, to support content creation, publishing, and optimization across digital channels.

• Utilize project management platforms such as Asana and Trello to oversee marketing initiatives, coordinate cross-functional teams, and track project milestones and deliverables.

• Implement and enforce best practices for digital asset management, ensuring the organization's digital assets are organized, accessible, and compliant with brand guidelines and legal requirements.

• Analyze performance metrics and KPIs to measure the effectiveness of MarTech initiatives, identify areas for improvement, and drive continuous optimization and innovation.

 

Digital Marketing Manager 
Introduced national digital marketing strategy and supported implementation for regional and local markets.

• Lead the redesign of enterprise website. Successfully increased web traffic on average 10% annually. Saw an increase of 18% in the last 12 months.

• Established best practices and workflows for all digital projects. 

• Used organic and paid channels to drive online traffic, generating an approximately $1 million increase in three years.

• Created successful email marketing program, more than doubling average open rates, and exceeding industry average in both open rates and click through rates.